THE BASICS
To get your "practice
on the web" you need the following:
Domain
Name
Hosting
Web Site
Site Promotion / Search Engine
Optimization
Domain
Name
A domain name or URL is the address where your medical practice
web site will be located on the web. (For example, www.PracticeontheWeb.com
is Practice on the Web's domain name, URL AND web site address.)
You can select any available domain name and choose from
a variety of extensions, including .com, .net, .org, etc.
The selection of a domain name is a major
consideration. While a good domain for your web site name
won't guarantee success, it can have a positive (or negative)
impact on almost every aspect of online business. A "good"
domain is one that is easy to remember and minimizes confusion.
If you are acquiring a name for your web site that has the
potential to cause confusion (non-hyphenated and hyphenated
variations, or words that are phonetically similar and commonly
misspelled), it is recommended that you obtain the most
logical variation.
Practice on the Web provides the service of
domain name registration with all our web
site design packages.
Web
Site Hosting
To be accessible on the web, you need web space on a server.
Your site needs a place for the information to be stored
- just like the hard disk of your computer. The service
of providing that space is called “hosting” and
the company that provides web hosting services (including
storage and connectivity) is called a “web host.”
The most important factors to consider when
searching for a web host and a web hosting plan are reliability
and support. Practice on the Web offers reliable hosting
at extremely competitive rates. Web site hosting services
are available separately or as part of our complete medical
practice solution packages.
Web
Site
This one is somewhat obvious. The information that is viewable
from your domain name - by anyone with an Internet connection
- is your web site. Most web sites are created by a web
developer who uses HTML (hypertext markup language) coding/programming
and a variety of other software packages. Your web site
should be designed as an accurate extension of your business
(or medical practice), and should be intuitive, informative,
visual and easy for visitors to use.
Practice on the Web provides stylish web
site design and development services with any features
and great functionality.
Site
Promotion / Search Engine Optimization
Search engine optimization helps consumers find your web
site. With tens of millions of web sites now live, search
engines generate results via keywords assigned to each site,
among other various aspects of the site. We work with you
to determine your target market and the best keywords for
your business, then optimize
the pages of your site to ensure the search engines
will include your site in the results pages.
Because people find information on the internet in a variety
of ways such as clicking from another site, a specialized
directory, articles, search engines, or banner ads, it is
important to make your site visible through as many avenues
as possible. We provide marketing consultation, development
and execution of effective web
marketing plans:
Keyword Analysis
Research of keywords and phrases that are most applicable
to your practice and most likely to get you noticed in the
search engines.
Analysis of ''competitor"
sites
In order to get you high rankings, you need to know where
your competition ranks and what tactics they are employing
to maintain that position. Then you'll know how best to
approach your website marketing plan to give you the best
chance for the highest rankings.
Copy writing to incorporate
keywords
A large part of search engine optimization involves the
incorporation of useful content that is relevant to your
area of expertise. Effective use and placement of designated
keywords in the right location, density, and formatting
within that text will increase your chances of higher search
engine results.
Optimization for search
engines
Not only does the layout and design of the page and the
programming code, graphics, audio, and video have to be
"search engine friendly", but metatags, keyword
density, image tags, and overall content and structure of
the website
Search engine submission
Submission to search engines including google, yahoo, aol,
msn, ask jeeves, etc.
Link building campaign
Increase your search engine rankings and click-throughs
from related sites.
